Ad #10: My Best Friend 3, If It Aint Pit

This is a sticker for cars and I love it and have one on every vehicle I drive. Once a person owns a pit bull they usually feel this way because no other breed can compare to the compassion and loyalty and love of the pit bull. This is a type of branding because it brands a person as a pit bull owner and supporter. The only problem I have with this ad is the spiked colar because it makes them seem imposing, which I have a studded colar for my dog because it does look nice but still does not help with a positive out look of the breed. You here this "tage line" or slogan in most pit bull circles, as well as the "blame the deed not the breed," which says dont blame a whole breed for what few people do. There is a sort of racism against pit bull that is just the same as that of African Americans or Mexican Americans saying that they are bad and criminal, and non of these stereotypes are true! The American Pit bull terrier is the American breed of dog. They were ranked #2 as the most friendly dog to humans outranked by only the laborador. They also started out as an all American breed, such as in the little rascals, Petey was a Pit!!! He was a pit that followed around little kids all day, which every pit loves to do

Ad #9: My Best Friend 2, jail house

I found this on the San Fransico Chronicle Website. It was discussing the problem of pit bull attacks and how a recent attack in that area of leading to a hearing and possible breed-restriction legislation. This is a huge issue about pit bulls. Many apartments refuse pit bulls as well as issurance policies, some towns and even some states have banned pit bulls. I have heard that Texas is  also discussing a ban on pit bulls which would be devestating to my 4 pit bull house hold. Many people see pits and think of them as monsters and viscious. I walk my dog at the park and I see people sneer at her and some walk way out of their way to avoid a dog who will probably run from them at the slightest look. This article was speaking out against pit bull hysteria, saying that many attacks are falsely accusing pit bulls because anyone that sees a beefy dog and thinks it is a pit. It was really refreshing seeing someone in the media who is defending the pit breed. In the article they had a pit bull test, which i will link for you to take at your enjoyment. It shows you several pictures of dogs and asks you to pic out the ONE pit bull, all the dogs are pure bred and if you click on the picture it will show you the breed name. It was actually really hard because I am a veteran pit bull owner and still could not find the real pit bull. This shows how the "brand" of the pit bull has can be falsly accused.

take pit bull quiz here

Ad #8: My best friend

Everytime I see this video I cry. It is not graphic in the least and really isnt a bad video but it is so true that it kills me =*( This is the first of three posts that are the my best friend posts. I wanted to have a section on pitbulls because they are very impotant to me and most of the time are shown in a horrible light even though they are amazing dog and the best friends you can have. This ad is service announcement against dog and specifically pit bull fighting. It shows a slide show of cute pictures of the same pit, an adorable white female, with very easy going music and simple texts. They dog is asking not to make her fight, and then suggesting other things that they can do instead, but at the end she says if you wanted her to fight she would because she is your friend and will do anyhting for you. This is so sad because it is so true. Pitbulls will do anything for their owners, they love you and will die to make you happy and that is why this video is so sad because these dogs are forced to do horrible things and have a bad reputation because of people making it that way. This very simple video has a VERY strong emotional appeal, especially for pit bull owners. It also does a good job of showing people that when a pit bull is bad, it is usually due to human error. In class we talk about branding in society pit bull is a brand. Most people think pit bull and they think vicious and angery and attack, but in reality most pits are nothing like that and this video shows that. This shows the brand (pit bulls) as what they are best friends.

My best friends: beware they may lick you to death =p

Ad #7: Car Ads, Kia Soul Hamsters

LOL!! Everyone has seen this Ad on television. It has people dressed as hamsters rapping and pointing out the neat qualities of the KIA Soul and comparing them to the boring and often lame and silly things the other hamsters are riding in. I really like the beat they put to the rap it makes it catchy and interesting and grabs the attention of the people that listen to that kind of music, but it is less likely to interest older people who are usually the with the money to spend on new cars. The product us also VERY prominent in the commercial, you see the car ALL the time so you know what the product is and see some of the features of it. Also at the end it shows some of the good attributes such as gas mileage (increasingly important now that gas is going up) it shows the starting price of the car, some of the new technology it can come with, then the KIA logo and a catchy tag line, "soul a new way to roll." This sounds very cool and it rhymes so it will probably stick with people. Its target audience is obviously people between 20-35 and people that are into rap and young demographic. It is also entertaining to watch and so it may interest others also. I think they did this to make this funky little car seem cool, because basically it is just a box with wheels and to me is awfully ugly. Another thing about the commercial is that it is really long for a modern commercial. It is a little over a minute when most commercial these days are only 30 sec spots.                                         B-

Ad #6: Car Ads, New Zealand Nissan

Obviously I am a Nissan fan =) But hey they are great cars and will last forever!! This ad is a really awesome ad that came out in 2009 and was shown in New Zealand. I chose this commercial because as a car commercial it is really unique. Usually a car commercial will spot light one car, like the in Ad 5, but that is not the case with this Ad. This features 5 of Nissans new models of car, including one of my favorites the Nissan 350Z =} *drools.* It uses a huge spread and does not targe one specific audience instead going with the tactic that no matter who you are we have a Nissan for you!! Again at the end we see the flashy and well used tag line of "Nissan, shift the way you move," which pushes people to want to check into getting a new car. As a Nissan enthusiast I love this commercial because it promotes brand pride, or brand love because if you have ever driven one you know that nothing moves like a Nissan =). This as is mysterious at first which peaks the interest of the audience to keep watching. It uses awesome visuals of the cars, and point of view shots from a drivers seat. One thing they did not mention though, was any interesting attributes of the cars, like gas milage or any logical reason to buy the car other than that it is new and looks cool, but then again that could be the trade off of featuring multiple products in one commercial.

Ad #5: Car Ads, Nissan Quest

Everyone, or at least every mom has days like this, which is exactly what the commercial says with the opening (and catchy) song. This ad is clearly targeted at women, mostly mothers and excludes many by saying "the toughest job on the planet just got easier." This does not have to just apply to moms tho; it could also apply to anyone that has to juggle many things at once, such as florest or artists. This ad shows the car and how it helps with these big jobs throughout the entire spot, unlike some ads that loose what they are promoting in the message. It also features the really neat innovation of the Van with the push button technology for when you really dont have a free hand to mess with door handles. It also mentions the "air scrubber" feature which could come in quite handy no matter who might be driving. The only objection I really have to this ad is that it pushes to a narrow target audience, but once again this may not necessarily be a negative because those are the people looking to buy a minivan. I also like the way they do feature the Nissan symbol at the end, which gives the Van credability because many people know Nissan, and the tage line at the end is awesome because it is more push advertising when it says, "shift the way you move." Overal though it is a pretty effective commercial.                                    B+

Ad #4: Rice Crispies Hidden Surprise

This is the 2011 Rice Crispies Ad that I mentioned in the earlier Ad 3. It has a lot in common with the 2010 Ad except it has an unexpected surprise. Instead of just a full Rice Crispies Egg these have hollow center to put candy in just like real Easter Eggs, a very nifty inovation. This spot portrays yet another fun and ediable function for the Rice Crispies cereal. Like the other spot we see a mom and her kids, it is all in black and white except for the box and the treats, and the musice and fun and light. All of these things are a function of pull advertising. Another really neat thing that I found out when searching for this ad though was that in all of the Rice Crispies ads they use real families, not actors. This is proof that they are a fun familey treat, and they dont push fake or false ad claims. Gives the Kelloggs brand and Rice Crispies a whole new perspective to me!!!! For enjoyment I have also added a link to the Offcial Rice Crispies website and the recepie for this cool yummy treat =) ENJOY!!!                                                  A

Hidden Surprise Easter Eggs