Ad #7: Car Ads, Kia Soul Hamsters

LOL!! Everyone has seen this Ad on television. It has people dressed as hamsters rapping and pointing out the neat qualities of the KIA Soul and comparing them to the boring and often lame and silly things the other hamsters are riding in. I really like the beat they put to the rap it makes it catchy and interesting and grabs the attention of the people that listen to that kind of music, but it is less likely to interest older people who are usually the with the money to spend on new cars. The product us also VERY prominent in the commercial, you see the car ALL the time so you know what the product is and see some of the features of it. Also at the end it shows some of the good attributes such as gas mileage (increasingly important now that gas is going up) it shows the starting price of the car, some of the new technology it can come with, then the KIA logo and a catchy tag line, "soul a new way to roll." This sounds very cool and it rhymes so it will probably stick with people. Its target audience is obviously people between 20-35 and people that are into rap and young demographic. It is also entertaining to watch and so it may interest others also. I think they did this to make this funky little car seem cool, because basically it is just a box with wheels and to me is awfully ugly. Another thing about the commercial is that it is really long for a modern commercial. It is a little over a minute when most commercial these days are only 30 sec spots.                                         B-

Ad #6: Car Ads, New Zealand Nissan

Obviously I am a Nissan fan =) But hey they are great cars and will last forever!! This ad is a really awesome ad that came out in 2009 and was shown in New Zealand. I chose this commercial because as a car commercial it is really unique. Usually a car commercial will spot light one car, like the in Ad 5, but that is not the case with this Ad. This features 5 of Nissans new models of car, including one of my favorites the Nissan 350Z =} *drools.* It uses a huge spread and does not targe one specific audience instead going with the tactic that no matter who you are we have a Nissan for you!! Again at the end we see the flashy and well used tag line of "Nissan, shift the way you move," which pushes people to want to check into getting a new car. As a Nissan enthusiast I love this commercial because it promotes brand pride, or brand love because if you have ever driven one you know that nothing moves like a Nissan =). This as is mysterious at first which peaks the interest of the audience to keep watching. It uses awesome visuals of the cars, and point of view shots from a drivers seat. One thing they did not mention though, was any interesting attributes of the cars, like gas milage or any logical reason to buy the car other than that it is new and looks cool, but then again that could be the trade off of featuring multiple products in one commercial.

Ad #5: Car Ads, Nissan Quest

Everyone, or at least every mom has days like this, which is exactly what the commercial says with the opening (and catchy) song. This ad is clearly targeted at women, mostly mothers and excludes many by saying "the toughest job on the planet just got easier." This does not have to just apply to moms tho; it could also apply to anyone that has to juggle many things at once, such as florest or artists. This ad shows the car and how it helps with these big jobs throughout the entire spot, unlike some ads that loose what they are promoting in the message. It also features the really neat innovation of the Van with the push button technology for when you really dont have a free hand to mess with door handles. It also mentions the "air scrubber" feature which could come in quite handy no matter who might be driving. The only objection I really have to this ad is that it pushes to a narrow target audience, but once again this may not necessarily be a negative because those are the people looking to buy a minivan. I also like the way they do feature the Nissan symbol at the end, which gives the Van credability because many people know Nissan, and the tage line at the end is awesome because it is more push advertising when it says, "shift the way you move." Overal though it is a pretty effective commercial.                                    B+

Ad #4: Rice Crispies Hidden Surprise

This is the 2011 Rice Crispies Ad that I mentioned in the earlier Ad 3. It has a lot in common with the 2010 Ad except it has an unexpected surprise. Instead of just a full Rice Crispies Egg these have hollow center to put candy in just like real Easter Eggs, a very nifty inovation. This spot portrays yet another fun and ediable function for the Rice Crispies cereal. Like the other spot we see a mom and her kids, it is all in black and white except for the box and the treats, and the musice and fun and light. All of these things are a function of pull advertising. Another really neat thing that I found out when searching for this ad though was that in all of the Rice Crispies ads they use real families, not actors. This is proof that they are a fun familey treat, and they dont push fake or false ad claims. Gives the Kelloggs brand and Rice Crispies a whole new perspective to me!!!! For enjoyment I have also added a link to the Offcial Rice Crispies website and the recepie for this cool yummy treat =) ENJOY!!!                                                  A

Hidden Surprise Easter Eggs

Ad #3: Rice Crispies Easter Eggs 1

So when I saw this I loved it!! As a culinary enthusiast, I loved this idea. It was so simple and fun and made a great treat for Easter dinner. Kellogg ran this spot around Easter in 2010, and they have followed it up with a new spot this year that is just as good. This spot uses an emotional appeal, or pull advertising, because it makes you think of either being little and helping mom in the kitchen, or it fosters the want to do a fun and yummy activity with your own little ones. The spot starts with a close up of the box, which show cases our three favorite charcters of cereal Snap Crackle and Pop, so you automatically know what the product is. The product is also the central figure, and a piece of happiness, in the entire commercial. The use of color is a great way to highlight the product because only the box of Rice Crispies, the cereal, and the decorations are in color, everything else is black and white. This also plays to the idea of this being a childhood memory because in most movies memories are in black and white. The music and the very strong but very feminine voice gives the audience a feeling of comfort and reminences. This spot has no target audience because it can reach anyone from very little to the elderly. It not only fosters a feeling of warmth and family environment but also brings about a craving for the gooey yummy goodness of a homemade Rice Crispy Treat =p. This show how much fun you can have with a box of Rice Crispies, that are not only cereal but also a wholesome family desert. I believe this ad to be extremely effective, especially on me because I used the idea to make my own Easter treats. YUMMMM =)
A

Ad #2: Pair of Kings

So although Disney Channel's current standing in my mind is lower than dirt, I was watching a cartoon with my niece and ran across this commercial. I have no idea what the show is actually about and I do not endorse it in the least, but I thought this was a really unique way of drawing attention to it. Flip books are also fun and interesting and Disney uses the idea of a flip book design for their commercial. This not only promotes their show but also promotes art and creativity in kids because when my newphew saw this he wanted to make a flip book of his own. This is a very eye catching strategy that makes people stop and pay attention to what going on so they can learn more. Obviously this is targeted at kids <18, which are Disney's usual audience, but I believe it can reach a broader target because it definitely caught my attetion. The music is catchy and the lyrics "at the top of the world" definitely goes the Pair of Kings theme. My biggest problem with this ad though is if you do not know the show (like me) you really have no idea what the ad is for until the end, which is not necessarily a negative because it will keep you watching to find out. Although Disney XD logo is not seen until the end either, since you would have to be watching one of the Disney channels to see the Ad you pretty much know who is endorsing the product. Overal I give this ad an A

Ad #1 Small Business (my personal favorite)

I saw this ad and thought it was really great!! They put a whole new twist on "a small business" by using a little girls limonade stand to promote verizon technology. They show several aspects of the verizon service, including a calculator, a GPS, a credit card swiper and several other innovation that would make running a small business much easier. Not only is it an eye catching spot, but it is also humorous and logical. This ad pushes the ideas that Verizon will make running you business simple and make the small business owner's job basically childplay. This ad is obviously targeted at 25-middle aged people because as awesome as it seems, children are far less likely to be trying to run a decent business at 10. I think this ad is effective in their target audience but it also gets at the regular person who sees the phone and will want the technology offered. They also keep in the ad only 30 seconds it is short sweet and to the point. Overall I give this ad an A+