Ad #5: Car Ads, Nissan Quest

Everyone, or at least every mom has days like this, which is exactly what the commercial says with the opening (and catchy) song. This ad is clearly targeted at women, mostly mothers and excludes many by saying "the toughest job on the planet just got easier." This does not have to just apply to moms tho; it could also apply to anyone that has to juggle many things at once, such as florest or artists. This ad shows the car and how it helps with these big jobs throughout the entire spot, unlike some ads that loose what they are promoting in the message. It also features the really neat innovation of the Van with the push button technology for when you really dont have a free hand to mess with door handles. It also mentions the "air scrubber" feature which could come in quite handy no matter who might be driving. The only objection I really have to this ad is that it pushes to a narrow target audience, but once again this may not necessarily be a negative because those are the people looking to buy a minivan. I also like the way they do feature the Nissan symbol at the end, which gives the Van credability because many people know Nissan, and the tage line at the end is awesome because it is more push advertising when it says, "shift the way you move." Overal though it is a pretty effective commercial.                                    B+