Ad #2: Pair of Kings

So although Disney Channel's current standing in my mind is lower than dirt, I was watching a cartoon with my niece and ran across this commercial. I have no idea what the show is actually about and I do not endorse it in the least, but I thought this was a really unique way of drawing attention to it. Flip books are also fun and interesting and Disney uses the idea of a flip book design for their commercial. This not only promotes their show but also promotes art and creativity in kids because when my newphew saw this he wanted to make a flip book of his own. This is a very eye catching strategy that makes people stop and pay attention to what going on so they can learn more. Obviously this is targeted at kids <18, which are Disney's usual audience, but I believe it can reach a broader target because it definitely caught my attetion. The music is catchy and the lyrics "at the top of the world" definitely goes the Pair of Kings theme. My biggest problem with this ad though is if you do not know the show (like me) you really have no idea what the ad is for until the end, which is not necessarily a negative because it will keep you watching to find out. Although Disney XD logo is not seen until the end either, since you would have to be watching one of the Disney channels to see the Ad you pretty much know who is endorsing the product. Overal I give this ad an A