Ad #6: Car Ads, New Zealand Nissan

Obviously I am a Nissan fan =) But hey they are great cars and will last forever!! This ad is a really awesome ad that came out in 2009 and was shown in New Zealand. I chose this commercial because as a car commercial it is really unique. Usually a car commercial will spot light one car, like the in Ad 5, but that is not the case with this Ad. This features 5 of Nissans new models of car, including one of my favorites the Nissan 350Z =} *drools.* It uses a huge spread and does not targe one specific audience instead going with the tactic that no matter who you are we have a Nissan for you!! Again at the end we see the flashy and well used tag line of "Nissan, shift the way you move," which pushes people to want to check into getting a new car. As a Nissan enthusiast I love this commercial because it promotes brand pride, or brand love because if you have ever driven one you know that nothing moves like a Nissan =). This as is mysterious at first which peaks the interest of the audience to keep watching. It uses awesome visuals of the cars, and point of view shots from a drivers seat. One thing they did not mention though, was any interesting attributes of the cars, like gas milage or any logical reason to buy the car other than that it is new and looks cool, but then again that could be the trade off of featuring multiple products in one commercial.