Ad #7: Car Ads, Kia Soul Hamsters

LOL!! Everyone has seen this Ad on television. It has people dressed as hamsters rapping and pointing out the neat qualities of the KIA Soul and comparing them to the boring and often lame and silly things the other hamsters are riding in. I really like the beat they put to the rap it makes it catchy and interesting and grabs the attention of the people that listen to that kind of music, but it is less likely to interest older people who are usually the with the money to spend on new cars. The product us also VERY prominent in the commercial, you see the car ALL the time so you know what the product is and see some of the features of it. Also at the end it shows some of the good attributes such as gas mileage (increasingly important now that gas is going up) it shows the starting price of the car, some of the new technology it can come with, then the KIA logo and a catchy tag line, "soul a new way to roll." This sounds very cool and it rhymes so it will probably stick with people. Its target audience is obviously people between 20-35 and people that are into rap and young demographic. It is also entertaining to watch and so it may interest others also. I think they did this to make this funky little car seem cool, because basically it is just a box with wheels and to me is awfully ugly. Another thing about the commercial is that it is really long for a modern commercial. It is a little over a minute when most commercial these days are only 30 sec spots.                                         B-