Thursday, April 21, 2011

Ad #1 Small Business (my personal favorite)

I saw this ad and thought it was really great!! They put a whole new twist on "a small business" by using a little girls limonade stand to promote verizon technology. They show several aspects of the verizon service, including a calculator, a GPS, a credit card swiper and several other innovation that would make running a small business much easier. Not only is it an eye catching spot, but it is also humorous and logical. This ad pushes the ideas that Verizon will make running you business simple and make the small business owner's job basically childplay. This ad is obviously targeted at 25-middle aged people because as awesome as it seems, children are far less likely to be trying to run a decent business at 10. I think this ad is effective in their target audience but it also gets at the regular person who sees the phone and will want the technology offered. They also keep in the ad only 30 seconds it is short sweet and to the point. Overall I give this ad an A+

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