This is the 2011 Rice Crispies Ad that I mentioned in the earlier Ad 3. It has a lot in common with the 2010 Ad except it has an unexpected surprise. Instead of just a full Rice Crispies Egg these have hollow center to put candy in just like real Easter Eggs, a very nifty inovation. This spot portrays yet another fun and ediable function for the Rice Crispies cereal. Like the other spot we see a mom and her kids, it is all in black and white except for the box and the treats, and the musice and fun and light. All of these things are a function of pull advertising. Another really neat thing that I found out when searching for this ad though was that in all of the Rice Crispies ads they use real families, not actors. This is proof that they are a fun familey treat, and they dont push fake or false ad claims. Gives the Kelloggs brand and Rice Crispies a whole new perspective to me!!!! For enjoyment I have also added a link to the Offcial Rice Crispies website and the recepie for this cool yummy treat =) ENJOY!!! A
Hidden Surprise Easter Eggs
No comments:
Post a Comment