So when I saw this I loved it!! As a culinary enthusiast, I loved this idea. It was so simple and fun and made a great treat for Easter dinner. Kellogg ran this spot around Easter in 2010, and they have followed it up with a new spot this year that is just as good. This spot uses an emotional appeal, or pull advertising, because it makes you think of either being little and helping mom in the kitchen, or it fosters the want to do a fun and yummy activity with your own little ones. The spot starts with a close up of the box, which show cases our three favorite charcters of cereal Snap Crackle and Pop, so you automatically know what the product is. The product is also the central figure, and a piece of happiness, in the entire commercial. The use of color is a great way to highlight the product because only the box of Rice Crispies, the cereal, and the decorations are in color, everything else is black and white. This also plays to the idea of this being a childhood memory because in most movies memories are in black and white. The music and the very strong but very feminine voice gives the audience a feeling of comfort and reminences. This spot has no target audience because it can reach anyone from very little to the elderly. It not only fosters a feeling of warmth and family environment but also brings about a craving for the gooey yummy goodness of a homemade Rice Crispy Treat =p. This show how much fun you can have with a box of Rice Crispies, that are not only cereal but also a wholesome family desert. I believe this ad to be extremely effective, especially on me because I used the idea to make my own Easter treats. YUMMMM =)
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