Ad #15: Controversial Ads 2, setting an example

Monkey see monkey do is never more true then when you have kids. Kids will emulate their parents to learn social norms and proper interaction techniques. This ad shows people doing activities that are not suitable for children to mimic, and yet they are following their parents and shadowing their every move. This ad tries to bring to light people's actions and how they should think before they act, especially around their children. This is obviously targeted at people 18 and up and geared toward parents but could affect all grown ups, as well as children because it shows how sometimes it is not a good idea to copy your parents. One problem with this Ad is that it is pretty long, one minute and thirty seconds, which is twice as long as most ads. It also takes a really long time to get to the message and the audience is wondering what is going on. It is also very impactful because they do not use speech, instead they use comercial to get your attention and then show simple message at the end.