Okay so this is a french anti-smoking ad. So the french are also bashed for their super sexual advertising. This is another really creative ad that uses witty idea of forced oral sex to liken it to smoking. They say smoking is like being a slave to tobacco. This ad was actually part of a whole campeign that was on buses and bilboards and such. It was targetting young people between 18-25 and trying to prevent them or stop them from smoking. I think this ia good tactic because everyone knowns how people in that age area hate to be controlled by anything, so throwing this arguement at them is making them think about smoking in a new way.
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