This is the first of the Ads that are promoted by a popular tv character(s). Using a celebrity to promote a product is a well known and used tactic to get people's attention.
This is a series of Ads that Butterfinger did with the Simpsons. They use a very well known character Bart (and familey) to promote their product. The product is constantly in the commercial so you know what it is promoting. The commercial also has the added benefit of promoting not just Butterfinger but also the Simpsons cartoon, so it is double advertising and promotion. People will be more likely to watch and remember the commercial because it features these well known charcters. Most of these commercials tell a short story so people want to watch till the end, and since they are short this is easy to do. They can also reach a large target audience from kids who like the cartoons to grown up who enjoy the witty repoirte. One downfall of using the simpons is that it could alienate their target audience, because many people (such as my mom) did not like the simpsons because of the disrepectful acts by the children and the infantile humor so they are less likely to watch the comercial.
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