Obviously sexual! Lots of sex ladies in bikinis and SEAMEN WANTED!! Now that is a very big sexual statement. The really amusing part of this ad is that it actually is selling sex, well kind of. . . This was done my a cruise company that were promoting the sexual possibilities on the cruise ships. This obviously will hit their target audience, young men between 21-35! And the ad campeign actually worked to get more people onboard their cruises. The biggest problem was that it is really sexest and it promotes situations that can lead to date rape and overdose/alcohol poisening, which they were actually suid for. They eventually had to cancell the campeign and issue a personal apology to some poeple that had such problems.
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