Ad #13: Character Ads, Coco Cola Polar Bears

This is an example of an Advertisment making a character famous. In this case it is Coco Cola and their Polar Bear. They did a whole campeign of Polar bear ads and so the polar bear became associated with Coco Cola. This ad I think reperesents the Coco Cola polar bear perfectly because it also fosters a sense of Coco Cola being a part of togetherness. They use a well known Beach Boys Song, Little Saint Nick to get people's attention. It is happy and upbeat and very much in the Christmas spirit, especially the spirit of giving when the little penguin hand over his coke to a polar bear cub. This commercial has the emotional pull of togetherness, a feeling of wanting to be with familey and friends, which is facilitated by Coke, because what get-together is complete without it =)