Ad #45: French's Mustard

I am using this ad because it is the closest i could get to the "Smile you've got French's" Ad campeign that ran when I was a kid. To this day I still draw a smiling face on my burger with my mustard =) This ad is saying almost the same thing with its tag line of "Happy Starts Here." It shows French's mustard almost with the product is hero role, because it comes in and makes every happy. The product is shwon throughout the whole 30 sec spot, and it is shwon with people that are happy about it. They also use it to draw stuff like every kid does with the awesome squeeze top bottle =p They do not seem to have a specific audience but if I had to guess I would say kids because of the creative and silly aspect of the mustard drawing things. I really do not see any negatives to this commercial =)