Wednesday, May 4, 2011

Ad #36: Sex Sells

Last Ad is a must. Calvin Klien Jeans ad with almost NO Jeans in it!!!! =0 So as I have said before Calvin Klien uses sexual advertising all the time. In this one you have three young people making out/ all half naked probably about to do something more explicit that cannot be shown in advertising, but what you DO NOT see is the jeans. You see the waiste bands of the jeans and the cuf of the shorts but that is all. Its like they says the name Calvin Klien will get you sex with really good looking people. THese ad are targetted at young people and this may work because it catches people's attention so they look at it and see the Calvin Klien logo and get a familiarization with the brand. But I think this ad is rediculous because it does not even show the product!!

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