I saw this ad in Brookshires and thought it was really cute. It is a cutting hanging off the end cap where the hamburger buns were. What it said was witty to me and amusing. It also made me want a pickle and so I bought some. It uses the character that everyone knows as the Vlasic stork =) They also use one of the 5 Ps, Placement by putting this ad right by the hamburger buns so that if people are having a cookout they wont forget the pickles. This ad does not seem to have a specific target audience, just anyone that either enjoys pickles or is having a cook out =) Yummy!!
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