Since my last ad was pickles I thought I would do an ad on ketchup and mustard too =) I really like this ad because it pushes the brand identity to saying that Heinz ketchup is all natural. In the first ad they have sliced tomatoes shaped like the ketchup bottle with a Heinz label on it, very innovative. In the second picture it has a ketchup bottle bottom with a tomato stem stick out of it, which makes people think fresh vine ripe. =) Both of these ads make Heinz look good about using fresh ingredients and being as close to a tomato as ketchup can be. The product is the center of the Ad and they found a very innovative way to portray the product. This ad has no limit to target audience because everyone loves Ketchup. I also really like this ad because even though they do not say it here, Heinz is the only ketchup that does not use corn syrup in their ingredients!!
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