Ad #45: French's Mustard

I am using this ad because it is the closest i could get to the "Smile you've got French's" Ad campeign that ran when I was a kid. To this day I still draw a smiling face on my burger with my mustard =) This ad is saying almost the same thing with its tag line of "Happy Starts Here." It shows French's mustard almost with the product is hero role, because it comes in and makes every happy. The product is shwon throughout the whole 30 sec spot, and it is shwon with people that are happy about it. They also use it to draw stuff like every kid does with the awesome squeeze top bottle =p They do not seem to have a specific audience but if I had to guess I would say kids because of the creative and silly aspect of the mustard drawing things. I really do not see any negatives to this commercial =)

Ad #44: Heinz Ketchup

Since my last ad was pickles I thought I would do an ad on ketchup and mustard too =) I really like this ad because it pushes the brand identity to saying that Heinz ketchup is all natural. In the first ad they have sliced tomatoes shaped like the ketchup bottle with a Heinz label on it, very innovative. In the second picture it has a ketchup bottle bottom with a tomato stem stick out of it, which makes people think fresh vine ripe. =) Both of these ads make Heinz look good about using fresh ingredients and being as close to a tomato as ketchup can be. The product is the center of the Ad and they found a very innovative way to portray the product. This ad has no limit to target audience because everyone loves Ketchup. I also really like this ad because even though they do not say it here, Heinz is the only ketchup that does not use corn syrup in their ingredients!!

Ad #43: Vlasic Pickles

I saw this ad in Brookshires and thought it was really cute. It is a cutting hanging off the end cap where the hamburger buns were. What it said was witty to me and amusing. It also made me want a pickle and so I bought some. It uses the character that everyone knows as the Vlasic stork =) They also use one of the 5 Ps, Placement by putting this ad right by the hamburger buns so that if people are having a cookout they wont forget the pickles. This ad does not seem to have a specific target audience, just anyone that either enjoys pickles or is having a cook out =) Yummy!!

Ad #42: Vinage Ads, Campbells Soup

I thought this ad was really good. It shows bright colored happy and vibrant kids that eat cambpells soup and then a dingy looking tired child and dog that are called junkfood. I love the play they used of junkfood dog instead of junkyard dog. But this ad has the charracter promoting eating healthy, and to eat thealthy they say that you should eat campbells soup. This positions the product, and makes people want to buy it. It target children probably from 4-8 with the cartoon characters.

Ad #41: Vintage Ads, Baby Cola

This ad promoted giving soda to a baby that is at the most 8 months old. Obviously now days we know that that is preposterous and I hope they did then because children that young would have tummy problems if they were given any large amounts of soda. This ad targets mother with children saying that you should give your kids soda because its good for them and they will like it, when inr eality it was NOT good for them though they probably did like it. I do not think this ad was affective most because women are smart enough to know better than to give a baby Coca Cola. From an advertising stand point though I do not htink it hits the target audience well, but it does position the product well.

Ad #40: Vintage Ads, Smoking

Or she'll die early from lung cancer. People were so misguided about cigarettes. They thought all kind of things like they were cool, and made you have better sex, and that they were actually HEALTHY for you. Silliness. This is a good Ad though, it targets its audience as men probably from 20-40s looking for a pretty girl. This ad says if you smoke this cigarette beautiful women will follow you everywhere. This also shows the product and all the different varieties it offers. It positions this product well and probably was pretty effective in its time period.

Ad #39: Banned Ads, Master Card murder=priceless?

So this is a really creepy ad. =S I think they meant for this to be humorous but it went the opposite direction into disturbing. Obviously it was banned for violence and should have been banned for the creep factor alone. This commerical uses the classic Mastercard style listing something and its costs, then another thing and its cost and eventually getting to the something that is priceless. In this case though they leave out the priceless slogan and use text to say "there are some things money shouldn't buy" and stick with the newer tagline, "for everything else there is mastercard." This also does not show the product in use. Even though we know from the format it is master card we do not see the product at all or hear the voice of the announcer instead it is all doen in text. In all I think this is an ineffective and tasteless commercial